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Steps to Create a Complete Marketing Strategy for Your Startup Business

Have you participated in Rural Entrepreneurs’ training and developed your startup business idea? If yes, congratulations on taking the first steps towards your Entrepreneurial Journey! Now, as you navigate the path to business continuity, a crucial element stands paramount: developing a robust marketing strategy. Let’s embark on this journey together, exploring the essential steps to create a tailored marketing strategy that propels your business forward.

Steps to Create Your Business’ Marketing Strategy
1- Identify SMART Goals

In this step, it is necessary to set short-term and measurable goals, or simply adopt the SMART goal framework, which means the following:

Specific: Make sure your goals are clear, brief, and detailed, outlining exactly what you aim to accomplish.

Measurable: Define how you’ll measure progress and success. Set metrics like website visitors, engagement, and conversions.

Actionable: Ensure clarity in the actionable steps required and identify the workflows and resources needed to achieve your goals. Take into consideration factors like time, budget, and necessary tools.

Relevant: Ensure your goals are in synchronized with broader organizational goals, such as increasing revenue, enhancing brand visibility, and fostering customer loyalty. 

Time-bound: Stay focused and urgent by setting deadlines. Decide when to act and when to check progress.

2- Specify Your Target Audience

To know your target audience, conduct market research to make your marketing strategy based on insights you get. Ensure a thorough understanding of their mindset and identify the most effective channels to reach them.

3- Define your Overall Approach

After identifying your goals and target audience, work with a professional team to pick a marketing strategy that fits your company. Consider using a SWOT analysis to assess your company’s strengths, weaknesses, opportunities, and threats to guide your planning. This step helps your company to stand out, Compete and connect effectively with your potential clients.

4- Create Your Clear Message

Here it’s time to craft your message, clearly and in a way that matches your goals. Explain to your potential clients how your product or service will help them and why your company is uniquely suited to provide it. Never forget to be clear, consistent, captivating, and convincing with your message. 

Also, make sure to define these points below while creating your message:

  •  Define your core values to describe your brand.
  •  Precise your tone of voice you wish to convey to your audience.
  •  Monitor your audience’s interaction with your posts.
  •  Establish clear and specific guidelines for your brand.
5- Set Your Budget and Deadlines

Create a marketing budget that matches your resources, channels, and tactics to execute your plan effectively. Begin by allocating your budget to your top-priority channels and tactics.

For instance, if you operate an Agrofood business with a $5000 budget, focus on TikTok, Instagram, and your website. Allocate funds for creating captivating photo and video content, posting on social media, and running paid ads.

Break down your budget accordingly. Allocate $800 for photography and videography, $500 for website design, and distribute the rest for writing needs, campaigns, and contingency expenses.

Establish timelines to stay on track. Set deadlines for content creation, website updates, and social media planning to ensure everyone works towards your goals

6- Choose Wisely your Marketing Channels

Various marketing channels are available to effectively reach your audience and promote your brand, services, or products.

Below are 3 categories of channels you can utilize: 

Owned Channels: These are the channels directly managed by your brand, such as your website, social media accounts, email newsletters, and mobile apps.

Earned or Shared Channels: These are third-party channels where your content or mentions about your brand are shared, such as guest posts, reviews, and media features.

Paid Channels: These channels require payment to promote your brand, including paid google ads, social media ads, sponsored content, and influencer or brand partnerships.

7- Track and Monitor Progress

Keeping tabs on your outcomes enables you to identify successful strategies and progress toward your objectives. It also allows you to pinpoint areas for improvement. 

The tools you employ for measuring performance vary based on the channels and tactics you utilize. 

For instance: 

  • Google Analytics assesses website or blog performance.
  • Google Search Console monitors organic search performance.
  • Google Ads and other platform-specific analytics track ad performance.


Armed with the insights shared in this guide, you’re now equipped to chart a course towards marketing success as a Rural Entrepreneur. Ready to turn theory into practice? Apply for our Digital Media Trainings today CLICK HERE and unlock the power of digital skills. Whether you’re launching a career or diving into entrepreneurship, embracing these strategies will propel you towards your goals in the ever-evolving digital landscape.